tentree was established in 2011 by Derrick Emsley, Kalen Emsley, and David Luba. Headquartered in Vancouver, BC, Canada, the brand designs and sells tops, bottoms, and outerwear. Their products are manufactured in China, Turkey, India, and Vietnam.
In our pursuit of knowing how sustainable tentree is, we researched their current practices and how much they are impacting the environment. Areas we explored include raw material use, brand communications, long-term use, energy efficiency, and waste generation.
The major portion of their range is made of organic cotton, which is known to have low carbon footprint and post-consumer waste impact. Additionally, the brand also uses recycled polyester, lyocell, recycled cotton, and hemp in constructing their clothes. This broad use of eco-friendly fabrics demonstrates their dedication in reducing their environmental impact at the sourcing stage.
tentree values sustainability by actively communicating their green efforts and goals while informing their customers about the most pressing environmental issues. They have marketing campaigns that inspire the public to take steps in improving their global impact. Moreover, they enhance transparency by sharing details of the environmental life-cycle assessment results of their products.
To promote long-term use of their products, they establish initiatives that help consumers reuse their old clothes or repair any damaged articles. Likewise, they also encourage customers to reduce their personal waste footprint by organizing garment collecting programs where assistance is given in sending donated goods for reuse or recycling.
One of the most impressive measures that they are employing in their operations is their use of renewable energy and energy-efficient technologies. What’s more, the brand also hopes to extend this shift as far as the consumer use stage by providing their customers with eco-conscious care instructions.
Each package that we transport quickly causes some adverse effects on our environment. When distributing their products, the brand provides their customers with the choice to go for the standard shipping optionÑa slower and less harmful way to move goods. However, it seems that they haven’t taken this initiative further by offering incentives to customers who opt out of express shipping methods such as overnight or same-day delivery.
tentree packages their products free of any plastic material. Instead, they are using mainly post-consumer recycled materialÑa material that is reusable. To further minimize any waste that comes from their products, they use the appropriate size box and fewest possible components to pack their orders in.
After researching how sustainable tentree is, we determined that, based on their computed score of 7.9 or a rating of Breath of Fresh Air, they are highly sustainable. This is a very high rating and indicates that they are ahead of the game with repect to their environmental efforts.
