Faithfull The Brand was established in 2014 by Sarah-Jane Abrahams and Helle Them-Enger. Headquartered in Bali, Indonesia, the brand designs and sells dresses, tops, and bottoms. Their products are manufactured in Indonesia.
In our pursuit of knowing how sustainable Faithfull The Brand is, we researched their current practices and how much they are impacting the environment. Areas we explored include raw material use, brand communications, long-term use, energy efficiency, and waste generation.
A look into their fabric components show that they are unremarkable in this regard. This is shown by their use of run-of-the-mill fabrics that are neither the most polluting nor the most eco-friendly options. The majority of their products is made of viscose, which is known to have low water requirements and post-consumer waste impact. In addition, the brand also uses organic cotton, linen, nylon, and recycled nylon in creating their clothes.
Faithfull The Brand values sustainability by actively communicating their green efforts and goals while informing their customers about the most pressing environmental issues. They have marketing campaigns that inspire the public to take steps in improving their global impact. However, results of the environmental life-cycle assessment of their products are not available to the public. Thus, withholding details that could help their customers make responsible purchasing decisions.
Efforts to help promote the long-term use of their products were not included in their retail strategy. Additionally, they also don’t coordinate garment collecting initiatives, which could help encourage their customers to improve their efforts in reducing their personal waste footprint.
One of the most remarkable changes that they’re implementing is their use of energy-saving technologies and renewable energy within their operations. Despite this, they don’t provide their customers with eco-conscious care instructions that could’ve stretched their energy conservation vision as far as the consumer stage.
Our environment pays a hefty bill for every package that we transport quickly. When distributing their products, the brand provides their customers with the choice to go for a standard shipping optionÑa slower and less harmful way to move goods. In addition, they also offer their customers with incentives for opting out of express shipping methods like same-day or overnight delivery.
Faithfull The Brand packages their products free of any plastic material. Instead, they are using mainly biodegradable bioplasticÑa material that is biodegradable and reusable. To further minimize any waste that comes from their products, they use the appropriate size box and fewest possible components to pack their orders in.
After researching how sustainable Faithfull The Brand is, we determined that, based on their computed score of 5.9 or a rating of Garden Variety, they are reasonably sustainable. This is an average rating and indicates that they are unremarkable with repect to their environmental efforts.
