House of Sunny was established in 2011 by Sunny Williams. Headquartered in London, United Kingdom, the brand designs and sells outerwear, dresses, and other apparel. Their products are manufactured in Turkey, India, and China.
In our pursuit of knowing how sustainable House of Sunny is, we researched their current practices and how much they are impacting the environment. Areas we explored include raw material use, brand communications, long-term use, energy efficiency, and waste generation.
The larger part of their collection is made of cotton, which is known to have very high water and energy requirements. Additionally, the brand also uses polyester, acrylic, nylon, and viscose in manufacturing their clothes. This heavy use of polluting fabrics show that they have lower-than-the-average standards when it comes to sourcing of raw materials.
House of Sunny values sustainability by actively communicating their green efforts and goals while informing their customers about the most pressing environmental issues. They have marketing campaigns that inspire the public to take steps in improving their global impact. However, results of the environmental life-cycle assessment of their products are not available to the public. Thus, withholding details that could help their customers make responsible purchasing decisions.
Efforts to help promote the long-term use of their products were not included in their retail strategy. Additionally, they also don’t coordinate garment collecting initiatives, which could help encourage their customers to improve their efforts in reducing their personal waste footprint.
One of the most remarkable changes that they’re implementing is their use of energy-saving technologies and renewable energy within their operations. Despite this, they don’t provide their customers with eco-conscious care instructions that could’ve stretched their energy conservation vision as far as the consumer stage.
The environment suffers some adverse impact whenever a package is transported quickly. Unfortunately, it appears that they haven’t taken the most essential step of creating a greener shipping practice. This is made clear by the absence of standard shipping options for their online customers. On top of this, there are also no incentives offered to users who opt out of express shipping methods like overnight and same-day delivery.
House of Sunny packages their products free of any plastic material. Instead, they are using mainly biodegradable bioplasticÑa material that is biodegradable and reusable. To further minimize any waste that comes from their products, they use the appropriate size box and fewest possible components to pack their orders in.
After researching how sustainable House of Sunny is, we determined that, based on their computed score of 2.9 or a rating of Late Bloomer, they are hardly sustainable. This is a very low rating and indicates that they are performing poorly with repect to their environmental efforts.
