Reformation was established in 2009 by Yael Aflalo. Headquartered in Los Angeles, CA, the brand designs and sells dresses, tops, and bottoms. Their products are manufactured in US, Mexico, Brazil, Portugal, Morocco, Bulgaria, Turkey, Pakistan, India, and China.
In our pursuit of knowing how sustainable Reformation is, we researched their current practices and how much they are impacting the environment. Areas we explored include raw material use, brand communications, long-term use, energy efficiency, and waste generation.
A look into their fabric components show that they are unremarkable in this regard. This is shown by their use of run-of-the-mill fabrics that are neither the most polluting nor the most eco-friendly options. The majority of their products is made of organic cotton, which is known to have low carbon footprint and post-consumer waste impact. In addition, the brand also uses viscose, linen, lyocell, and silk in creating their clothes.
Reformation values sustainability by actively communicating their green efforts and goals while informing their customers about the most pressing environmental issues. They have marketing campaigns that inspire the public to take steps in improving their global impact. Moreover, they enhance transparency by sharing details of the environmental life-cycle assessment results of their products.
To promote long-term use of their products, they establish initiatives that help consumers reuse their old clothes or repair any damaged articles. Likewise, they also encourage customers to reduce their personal waste footprint by organizing garment collecting programs where assistance is given in sending donated goods for reuse or recycling.
One of the most impressive measures that they are employing in their operations is their use of renewable energy and energy-efficient technologies. What’s more, the brand also hopes to extend this shift as far as the consumer use stage by providing their customers with eco-conscious care instructions.
The environment suffers some adverse impact whenever a package is transported quickly. Unfortunately, it appears that they haven’t taken the most essential step of creating a greener shipping practice. This is made clear by the absence of standard shipping options for their online customers. On top of this, there are also no incentives offered to users who opt out of express shipping methods like overnight and same-day delivery.
Reformation packages their products without the use of any plastic. Rather, they are using mostly paper. This material is biodegradable, reusable, and recyclable. Despite this effort, it seems that they are using excessive amounts of packaging, which increases their waste impact.
After researching how sustainable Reformation is, we determined that, based on their computed score of 6.9 or a rating of Breath of Fresh Air, they are highly sustainable. This is a very high rating and indicates that they are ahead of the game with repect to their environmental efforts.
