Wolven was established in 2015 by Kiran Jade. Headquartered in Los Angeles, CA, the brand designs and sells tops, bottoms, and other apparel. Their products are manufactured in US and China.
In our pursuit of knowing how sustainable Wolven is, we researched their current practices and how much they are impacting the environment. Areas we explored include raw material use, brand communications, long-term use, energy efficiency, and waste generation.
A look into their fabric components show that they are unremarkable in this regard. This is shown by their use of run-of-the-mill fabrics that are neither the most polluting nor the most eco-friendly options. The majority of their products is made of recycled polyester, which is known to have high energy requirements and post-consumer waste impact. In addition, the brand also uses spandex in creating their clothes.
Wolven values sustainability by actively communicating their green efforts and goals while informing their customers about the most pressing environmental issues. They have marketing campaigns that inspire the public to take steps in improving their global impact. However, results of the environmental life-cycle assessment of their products are not available to the public. Thus, withholding details that could help their customers make responsible purchasing decisions.
To promote long-term use of their products, they establish initiatives that help consumers reuse their old clothes or repair any damaged articles. That said, they are currently not organizing any garment collecting program that might prompt customers to raise their efforts in reducing their personal waste footprint.
One of the most impressive measures that they are employing in their operations is their use of renewable energy and energy-efficient technologies. What’s more, the brand also hopes to extend this shift as far as the consumer use stage by providing their customers with eco-conscious care instructions.
The environment suffers some adverse impact whenever a package is transported quickly. Unfortunately, it appears that they haven’t taken the most essential step of creating a greener shipping practice. This is made clear by the absence of standard shipping options for their online customers. On top of this, there are also no incentives offered to users who opt out of express shipping methods like overnight and same-day delivery.
Wolven packages their products free of any plastic material. Instead, they are using mainly post-consumer recycled materialÑa material that is reusable. To further minimize any waste that comes from their products, they use the appropriate size box and fewest possible components to pack their orders in.
After researching how sustainable Wolven is, we determined that, based on their computed score of 6.2 or a rating of Breath of Fresh Air, they are highly sustainable. This is a very high rating and indicates that they are ahead of the game with repect to their environmental efforts.
